Recurring Revenue
Sell licenses to your clients and earn monthly — without running your own platform. Up to 30% margin on list price.
Your Branding
White-label with custom CSS, logo and domain. Your clients see your brand — not ours.
Secure Training Transfer
Your content lives on — as an AI coach in your participants' daily work. The impact of your training multiplies.
No Technical Overhead
We host, update and operate. You focus on what you do best: training, consulting, coaching.
Three Levels, One Goal: Your Success with AI Coaching
Practitioner
Fundamentals
- Create & adapt scenarios
- Document digital wins
- Use coaches & tools
- Admin basics & LMS operation
- Set up customers (Cloud)
Master
Expertise
- Everything from Practitioner
- Design hybrid learning journeys
- AI Trainer (Online & Offsite)
- Advanced scenario design & rubrics
- Advise on Cloud & On-Prem
- Reporting, analytics & token monitoring
- White-label access
AI Coach
High-Skill Partner
- Everything from Master
- Manage customers independently
- Orders via partner network
- Train-the-trainer at customer site
- Strategic AI coaching consulting
- Quality gate by VIAVENDO
Flexible for Any Client Requirement
Managed Cloud (DE)
Standard for most customers. Hosting in Germany, updates included, GDPR-compliant. Ready to start immediately.
From PractitionerSelf-Hosting / BYOK
Own infrastructure, own LLM keys. Full cost transparency and control over token billing.
From MasterOn-Premises
For regulated industries (banking, pharma, insurance). Air-gapped possible. Full data sovereignty.
From MasterWhite-Label / Custom CSS
Your logo, your colors, your domain. Your customers experience your brand — powered by sales-coach.ai.
From Master (Enterprise Tier)Transparent for You and Your Clients
List prices for your customers
| Package | Price (net) | Highlights |
|---|---|---|
| Coach | €49 / user / month | AI coaching, scenarios, VIKI, Academy, 100 sessions |
| Pro | €99 / user / month | + CRM, mail, calendar, custom agents, 300 sessions |
| Enterprise | Let's Talk | + Consulting, learning journeys, on-prem, SCORM, dedicated CSM |
All prices net plus VAT. Details: Pricing page
Your margin as a partner
You sell at list price. The difference to your purchase price is your margin — monthly, recurring.
| Total users (all customers) | Your discount | Example: Pro package |
|---|---|---|
| 1–50 users | 20% | Your cost: €79.20 → Margin: €19.80 / user / month |
| 51–200 users | 25% | Your cost: €74.25 → Margin: €24.75 / user / month |
| 200+ users | 30% | Your cost: €69.30 → Margin: €29.70 / user / month |
In addition to your license margin, you earn from your own consulting: conception, content design, training — that runs through you.
Everything You Need for Sales
Pricing Model & ROI
- Pricing overview for customer conversations
- ROI calculator
- Compensation model explained
Ready-to-Use Templates
- Scenario templates
- Coach personas
- Knowledge base starter
Demo & Test Accounts
- Demo video
- Live demo accounts
- Demo bots to try out
Marketing Material
- Flyer: Features explained
- Flyer: Scenario differences
- Pitch deck for partners
Legal & Compliance
- GDPR documentation
- Template DPA
- Works council documents
Acquisition Support
- DM outreach templates
- LinkedIn tips & templates
- Newsletter & email sequences
We Get You Ready
Kick-Off & AI Enabling
Platform introduction, create scenarios, admin basics, first custom bots.
Bot Conception
Scenario design, coach personas, rubrics and scoring for your customers.
Hybrid Learning Journeys
Design online + offsite + AI coaching tracks. For Master level.
Train-the-Trainer
Methodology, facilitation, quality gates. For the path to AI Coach.
How a Typical Partner Project Runs
Partner Onboarding
Certification, platform access, sales kit. Ready in one week.
Customer Acquisition
Pitch, demo, needs analysis. With our sales kit and your expertise.
Pilot (4–8 weeks)
10–20 users, standard scenarios, KPI definition. Measure results.
Rollout
All users, custom scenarios, knowledge base. Go-live in 2–4 weeks.
Operations & Growth
Analytics, new scenarios, increase adoption. Recurring revenue grows.
FAQ about the Partner Program
Monthly invoice to you as a partner, based on active users. Billing via Stripe or traditional invoice.
Yes. The list price is a recommendation. You can charge higher prices (e.g. including consulting). Selling below list price is not permitted.
The total number of your users across all customers is reviewed quarterly. Tier advancement applies from the following month.
Level 1 (user questions, onboarding) is your responsibility as a partner. Level 2 (technical issues) is ours. Enterprise customers get a dedicated CSM.
No. sales-coach.ai extends your training — transfer assurance and daily support. The strongest effect comes from a hybrid approach: your training + AI coach.
Yes, with white-label from Master certification and Enterprise tier. Custom CSS, logo, and domain possible.
Yes. Every partner receives test accounts with demo bots for customer presentations — free of charge.
We provide everything: template DPA, GDPR documentation, works council-friendly data model with role concept. Employee-First: management only sees aggregations, no individual chat histories.
Via the partner admin portal. Each customer is a separate tenant with full data separation. Create users, assign roles, configure scenarios — all in one place.
Practitioner: €790 (0.5 days). Master: €1,490 (2 × 0.5 days). AI Coach: €2,990 (2 × 0.5 days + 4h 1:1 coaching). All prices net plus VAT.
Ready to become a partner?
Let's find out in a short conversation how sales-coach.ai extends your training offering and builds recurring revenue for you.