Strategy, Execution and Technology for the Sales Organization of the Future
sales-coach.ai combines over 20 years of sales expertise with a proprietary AI platform. The result: a system that not only works technically, but truly understands the reality of sales.
VIAVENDO evolving sales – Over Two Decades of Sales Development
Behind sales-coach.ai is VIAVENDO evolving sales – a partner for training, consulting and coaching in sales. For over 20 years, VIAVENDO has supported sales organizations in the DACH region in developing their teams, processes and conversation skills.
Experience from hundreds of trainings, coachings and consulting projects has shown: the biggest levers are not in one-time seminars, but in daily application. Too little repetition, too little individual feedback, too little time for transfer – these are the typical bottlenecks that hold back sales development.
From this insight, sales-coach.ai was born: a system that combines training, coaching and everyday support – ensuring the training transfer that often falls short in traditional formats.
- Training & Coaching: Negotiation, conversation management, personal development, teambuilding
- Consulting & Strategy: Sales culture, change processes, enablement concepts
- High Touch & High Tech: The combination of direct contact and digital scaling
viavendo.ai – The Technology Behind sales-coach.ai
The technical foundation of sales-coach.ai comes from viavendo.ai – a multi-AI-agent platform for the Agentic Enterprise. The platform enables creating custom AI agents with individual knowledge, personality and tool access – no code required.
viavendo.ai supports leading AI models (OpenAI, Anthropic Claude, Google Gemini, local open-source models), offers self-hosting and on-premises operation, and is designed to be GDPR-compliant from the ground up. No vendor lock-in, full data sovereignty, transparent architecture.
For sales-coach.ai, this means: coaches, simulations and assistants run on a proprietary, proven infrastructure – not on a third-party chatbot, but on an enterprise platform built for demanding business processes.
- Multi-Agent Architecture: Specialized AI agents for coaching, training, analysis and support
- Enterprise-ready: SSO, multi-tenancy, roles/permissions, BYOK, on-premises optional
- Platform-independent: Browser-based, no installation – Mac, Windows, Linux, iPad
A Partner for Strategy and Technology
What makes sales-coach.ai special: behind the product is a team that understands both sides of transformation. Both in strategy, change and organizational development, as well as in technical implementation with AI agents, platform architecture and data integration.
This combination of sales expertise and technology know-how is rare – and crucial for the sales organization of the future. Because AI in sales doesn't fail due to technology, but due to a lack of embedding in real work environments.
The People Behind It
Developed by Marcus Dobberstein from hands-on sales practice – with technical support in the background:
- Marcus Dobberstein – stands for over 20 years of experience in sales development, training and coaching. As the founder of VIAVENDO, he knows the challenges in sales from hundreds of projects – and knows where AI truly adds value. LinkedIn →
- Viktor Hartlieb – supports the team as a technical sparring partner, with experience in AI technology, platform architecture and agent-based automation. LinkedIn →
sales-coach.ai combines the best of both worlds: proven sales methodology and cutting-edge AI technology – built for teams that need both.
Next Step
Curious whether sales-coach.ai fits your sales reality? Let's find out in a short conversation where the biggest lever is.